Watch free video Always Campaign: Unstoppable

Always and director Lauren Greenfield have released another spot from the viral campaign.

The brand focuses on the bad assumptions people have, when they treat their daughters, sisters or female pupils. Most of them assume that girls are so different than boys. The deep rooted dark misogyny sadly still prevails in our society. We don’t like that this video again exposes girls by asking them to tell their intimate stories. However, hopefully it will lead to change.