How two technology giants partner to offer an innovative and comprehensive solution. Produced in 2010, this is a short video piece produced by Cavelle Consulting and Abiyoyo Productions for Siemens IT Solutions and Services. It features Paul Rauch, a thought leadership expert at Siemens and his perspectives on application management services (AMS). It was part of a larger marketing push in this area and complemented print, direct email, and social media initiatives.