Watch free video Cartoonito Brand Campaign

Casting children aged between 4-6 years could guarantee captivating, endearing and wildly imaginative storytelling typical of this age group. Natural, unscripted performances that engaged the viewer were essential – not seeming contrived, integral. The animated element added an extra touch of magic to bring their storytelling to life. The results surpassed expectation with an 85% recall rate amongst the target group and an instant rise in viewers.