This music video clip is finally the outcome of a new methodology used and a personal way to translate technological and computarized sounds into images.
The method was mainly based on a dynamic within my masterĀ“s classmates that consisted on making them listen to this song and afterwards ask them to give me different objects, places or feelings that went through their minds while listening to the song. Scanners, space, mars, agitated, disturbed, disorientated, spoons, retro games, were words that I decided to picked up and started to work with them.
After analyzed every different beat of the music I made a storyboard that could involve in a personal way those chosen words. Later on I created the 2 main characters on the video; man and technological spirits butterflies. This, in order to use them as a pathway to stand out disoriented feelings, being chased by technology, fall into mechanized actions, and finally be seduced by computers, become "computed".